Our last issue dealt with the subject income generating on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your online business.
This Facebook Group Application has just recently been revived by the social networking site, which render it more efficient and beneficial for its users. Note that that as opposed to Fan pages, the Groups application is not recommended for use if you're establishing a target market. A group can be kept secret or open should the moderator chooses to do it. With Groups, the contributors are able to start discussions, submit links as well as photos.
Unfortunately, at the present the Facebook Group Application has a limited ability if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. To get the most out of this application, some businesses either assign a staff to maintain it using a personal account or be cautious when attaching contacts to their Facebook business page. Even the business owner can implement this directly.
Let's quickly go over a few ways to apply social media management and using the Facebook Group Application to your advantage:
- As Connection to other Industry Figures
Regardless of the industry you belong to, a solid discussion about various issues is quite important for you as a businessman. This not only increases your knowledge about the industry you're in but also builds your reputation among other business owners. Though one might argue that you are indeed talking to competition, it is unwise to scrimp on ideas as this is one way to make a buzz in the network. So don't hesitate to talk about and moderate a closed or open discussion (whichever you prefer) with other business people. It might just be a peg for a prospect to choose you later on.
- As An Assistance Group
Do you have several doubts concerning marketing campaigns and other elements of operating a home business? What about if you need to freely talk about an internal issue in the administrative department? With Facebook for Business, you can quickly do this with as much visibility or privacy as you want.Employees will appreciate the written support and this will help them feel like they're not alone in fixing the problem. You and your team will also be able to publish some accomplishments at the wall and who knows? This might even turn out to be an inspiration for everyone.
- As a Call for Corporate Social Responsibility
Are you organizing a fundraising activity? Or what if you want to link with the charity or advocacy group that you're business is involved in? Facebook will give your hard work a sense of openness and will also help you be more organized with the call for volunteers. If you tend to make it an open discussion, then even customers and other companies can get involved.
As A Way To Keep Up With Staff Members Not every sectors require a closed office. Besides holding meetings, businesses also need methods to quickly and easily update each member of the team. Anything that needs to be discussed internally can be carried out so at the comforts of your very own laptop wherever and whenever you are through Facebook Groups. Discussions can be done through chats as well as publishing of updates at the wall.
Make sure you look for your next issue soon. We are going to talk about the right way to interact with you Facebook friends & fans.
This Facebook Group Application has just recently been revived by the social networking site, which render it more efficient and beneficial for its users. Note that that as opposed to Fan pages, the Groups application is not recommended for use if you're establishing a target market. A group can be kept secret or open should the moderator chooses to do it. With Groups, the contributors are able to start discussions, submit links as well as photos.
Unfortunately, at the present the Facebook Group Application has a limited ability if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. To get the most out of this application, some businesses either assign a staff to maintain it using a personal account or be cautious when attaching contacts to their Facebook business page. Even the business owner can implement this directly.
Let's quickly go over a few ways to apply social media management and using the Facebook Group Application to your advantage:
- As Connection to other Industry Figures
Regardless of the industry you belong to, a solid discussion about various issues is quite important for you as a businessman. This not only increases your knowledge about the industry you're in but also builds your reputation among other business owners. Though one might argue that you are indeed talking to competition, it is unwise to scrimp on ideas as this is one way to make a buzz in the network. So don't hesitate to talk about and moderate a closed or open discussion (whichever you prefer) with other business people. It might just be a peg for a prospect to choose you later on.
- As An Assistance Group
Do you have several doubts concerning marketing campaigns and other elements of operating a home business? What about if you need to freely talk about an internal issue in the administrative department? With Facebook for Business, you can quickly do this with as much visibility or privacy as you want.Employees will appreciate the written support and this will help them feel like they're not alone in fixing the problem. You and your team will also be able to publish some accomplishments at the wall and who knows? This might even turn out to be an inspiration for everyone.
- As a Call for Corporate Social Responsibility
Are you organizing a fundraising activity? Or what if you want to link with the charity or advocacy group that you're business is involved in? Facebook will give your hard work a sense of openness and will also help you be more organized with the call for volunteers. If you tend to make it an open discussion, then even customers and other companies can get involved.
As A Way To Keep Up With Staff Members Not every sectors require a closed office. Besides holding meetings, businesses also need methods to quickly and easily update each member of the team. Anything that needs to be discussed internally can be carried out so at the comforts of your very own laptop wherever and whenever you are through Facebook Groups. Discussions can be done through chats as well as publishing of updates at the wall.
Make sure you look for your next issue soon. We are going to talk about the right way to interact with you Facebook friends & fans.
About the Author:
Are you already using Facebook for Business? If not, what's keeping you? Find out more about Facebook marketing here.
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